Design: Thirst Craft
Location: United Kingdom
Project Type: Produced
Client: Brewgooder
Product Launch Location: Europe
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

Inspired by a trip to Nepal, where a bad experience with contaminated water unearthed greater questions, Brewgooder made it their mission to provide access to clean water, drive positive change and empower communities. An ambition that swiftly propelled them from crowdfunding success to retailer listings nationally in only two years.

As people are increasingly becoming more invested in the impact of their choices and actions, most beer brands have turned to sustainability and environmental efforts as means to their CSR goals. Whilst everyone is fighting the category, Brewgooder wanted to fight for a cause, claiming its place as the people-positive pioneer set to spearhead a new chapter in beer.

To mark this shift in direction, the Thirst team worked closely together with the two visionaries behind the Brewgooder brand on refreshing their strategy and reimagining the visual identity to be fit for the future.

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