Agency: Depot
Design director: Nikita Ivanov
Project leader: Anna Rozhnova
Motion video: Sergey Prekrasnov
Creative director: Aleaxey Fadeev
Copywriter: Anastasia Tretyakova
Communications manager: Daria Vedernikova
Location: Russia
Project Type: Produced
Client: Bryanskiy Molochniy Kombinat
Product Launch Location: Russia
Packaging Contents: Dairy Products
Packaging Substrate / Materials: Tetra pak packaging

True dairy producers just do their work. Preciously, accurately, according to strict rules and standards of food safety. They produce a lot of well-known dairy products in a wide variety, day after day. They know nothing about marketing and branding. They are simple and honest people of labor. They can not hide themselves behind beautiful pictures of countryside and farms, artisan look or imaginary characters promoted by TV ads.

In Russian dairy market local milk processing plants had always been trusted and appreciated since USSR, for their stable quality and good prices for milk and dairy products, for following GOST (National Industrial Standards), for being main supplier of safe, fresh and good dairy. But modern marketing almost killed local «dairy plant» idea.

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