Location: United States
Project Type: Student Project
School: Academy Of Art University
Tutor: Thomas Mcnulty
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass Bottle, Cans
Printing Process: Digital
The objective of this project was to rebrand and design new packaging for an existing beer brand. To design a packaging to elevate the brand. I chose to redesign Buffalo Bill’s Brewery since it is local and I could go in and personally do research on the brand & packaging design.
Buffalo Bill’s is a Hayward local craft brewery. It opened in 1983 and was one of the first craft brewpubs in the United States.
New brand identity was created for the packaging. I chose to redesign their very famous and locally loved Pumpkin Flavored Beers, and to add a new CBD Lemon flavor for the beer. Their existing packaging had illustrations, so keeping in mind the heritage of the brand I tried to keep the illustrations, elevate the brand identity and make typography work well along with it. There is a total of three typefaces used in the designs which are Oscine, Taurunum Ferrum & Boucherie Cursive in multiple weights. Warmer tones of colors were used for the design keeping in mind the fall & “Pumpkin Flavored” theme.
Buffalo Bill’s is a local favorite brewery. The new design elevates the brand more & makes it bolder & brighter to make it stand out on the shelves. The typography on the new designs is much stronger and works well with the new illustrations. The addition of CBD line of beer expands the horizon for for the brand increasing the target audience.