Agency: Robot Food
Creative Director: Paul Hutchison, Hype Type Studio, LA
Freelance Type Designer: Ellen Luff
Location: United Kingdom
Project Type: Produced
Client: bulk
Product Launch Location: United Kingdom
Packaging Contents: Sports supplements, active foods
Packaging Substrate / Materials: Plastic, cardboard, metal
Printing Process: Digital print

Leeds-based creative agency Robot Food have rebranded the online sports and active nutrition company bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction – with the aim of broadening appeal beyond the brand’s current heartland of avid gym-goers to create a more inclusive experience for all. This includes the decision to drop ‘Powders’ from the name.

As more people recognise the significant role fitness and, more importantly, nutrition plays in their daily lives, the extensive range of products offered by bulk™ means that it is perfectly placed to answer the needs of many.

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