Project Type: Produced
Client: Bunch Bakery
Product Launch Location: Global
Packaging Contents: Bread
Packaging Substrate / Materials: Paper
Bunch Bakery is a modern bakery in Palladium, Tehran, which offers products such as high quality bread and sweets. I designed the packaging and its visual identity and applications to highlight an economical brand for more sales.
Their store is in an area that has a large number of shopping centers and all of them are designed in a modern and luxurious way. Based on the research that was done in the type and method of design, it was decided that in addition to maintaining the previous corporate identity of the company Reconstruct it to look both modern and new, but at first glance, recreate the same branding identity in mind, so I started by recreating the logo from the lines of the previous lines of the logo and In order to differentiate the design and also to be cost-effective in printing, based on a large number of products, I designed the design field in the form of typography taken from the logo, creating a special typography and pattern with letters that attract everyone’s attention, and Because our audience was families, I tried to attract the attention of parents and children by presenting breads and sweets with a modern twist in packages with special typography.