Location: United States
Project Type: Produced
Client: Burlock and Barrel Distillers of Florida
Product Launch Location: United States
Packaging Contents: Whiskey
Packaging Substrate / Materials: Glass, paper, foil
Printing Process: Digital Printing, Foil stamping, Embossing
Brand Hatch Creative formed a long-term relationship with Burlock and Barrel Distillers of Florida, since ideation of their distillery. We have been integral in the brand development, direction and creating the point of difference to match their ambitions. Developing brand identity with custom typography, that would be used across all platforms, collateral and packaging.
Burlock and Barrel is a whiskey distillery in Jacksonville, FL. The name is derived from the rich history of spirts in Jacksonville, FL during prohibition. Most notably the Notorious bootlegger William Frederick McCoy, in short “Bill McCoy”, who was synonymous with the phrase “the real McCoy”. Bill McCoy served the whole east coast of North America, smuggling spirits up the east coast of the United States, dealing on Rum Row.