Location: United States
Project Type: Produced
Client: Busy Co.
Product Launch Location: United States
Packaging Contents: Biodegradable Wipes
Packaging Substrate / Materials: Pre or Post-Consumer Recycled Paper
Sustainability takes center stage with SMAKK’s identity for biodegradable wipes innovator Busy Co.
Since its launch, Busy Co. has found enormous success with their single-use wipes — perfect for women on the go, medical professionals, teachers, and athletes; as well as people with limited mobility or who can’t easily shower. Yet even as they refined their signature product, they met challenges — they realized that because most single-use wipes are poly or plastic fabrics, which aren’t biodegradable, the environmental implications could be devastating. Taking on a new imperative to make the world’s first zero-waste wipe, Busy Co. worked with branding and marketing agency SMAKK, updating their brand to align with their sustainable mission.