Graphic & Packaging Designer:
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Chocolate Bar
Packaging Substrate / Materials: Pulp Paper
Printing Process: Digital Printing, Foil Stamping
Inca’s Best Kept Secret
There are many studies that suggest that Peru is the origin of cacao, specifically, it’s Amazon rainforest. Cacaosuyo, which means “cacao territory,” is a brand that seeks to represent the legendary origin of fine chocolate from the country where the Incas once lived. We had to do the repackaging of a brand that has been awarded twice as the best chocolate in the world but whose packaging did not reflect this proven quality; and the objective was to enter new international markets. Likewise, the category of fine chocolates is very competitive in design in the world, so the challenge was difficult in itself, but even more so when Cacaosuyo was the current world champion.
In Peru there is currently an important growth in the origin chocolate industry, bean to bar, which has generated the birth of many relevant brands within the category. This makes it difficult to find a space to build new authentic brands that differentiate themselves in the local market.
The Peruvian chocolate brands are supported, for the most part, by their exported sales volume, which makes the analysis of the category very broad and very competitive. It is necessary to maintain high quality standards in packaging design so that the brand can conquer new markets.