Design: Victor Tognollo
Project Type: Produced
Client: Cachaça Delicana
Product Launch Location: Germany
Packaging Contents: Liquor
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil Stamping, Screen Printing
Brand and label redesign project for Cachaça Delicana distilled in Germany with sugar cane from Minas Gerais, Brazil.
The project began with a full redesign repositioning of the brand in the European market. There were 6 months of research on visual references to ensure the product’s original DNA, the Brazilian soil.
The need for a visual standard was the main problem of the brand, which was solved with the creation of a flexible logo to adapt to different materials and sizes. Along with it, the creation of an attractive label that showed the quality of the product made Delicana stand out on the shelves with a Brazilian smoothness in the curves and style of the design.