Project Type: Produced
Client: Camelia Tea Spirit
Product Launch Location: Global
Packaging Contents: Tea, herbs, flowers
Packaging Substrate / Materials: Paper
Camelia Tea Spirit, is a Mendocinean tea company that fuses pure tea from the finest regions in the world, with organic herbal teas. Has a complete line of blends, from the most delicate and floral to the most intense and complex.
The guiding concepts for their branding were simplicity, harmony and emotionality. The idea was to create a clean logo capable of complementing itself with a complex and attractive illustration system to achieve a packaging that represents the quality and sophistication of its content.
Flowers, fruits, herbs and spices try to transport us to the universe of aromas and pleasant moments around an infusion.