Location: United States
Project Type: Produced
Client: Cooper’s Hawk Winery
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, foil stamping, embossing
Inspired by a winemaker with a myriad of aspects to her personality, who draws from each on a daily basis to accomplish everything she’s set her mind to. Camille Brave is meant to inspire, crafted in honor of the strength, bravery, and courage of women. Featuring hand-drawn illustrations mixing photography with oil painting styles, strength with softness, the featured woman is mysterious yet relatable, a figure in which any woman could see herself reflected.
Carefully selected paper, paired with gold foil and embossed accents enhance the wine’s distinct premium feel. Camille Brave is the first in a series showcasing the strength and power of women, and with her, we’ve established a strong design system for future package extensions. Next up for our accomplished winemaker is Camille Proud, and we can’t wait to discover where she takes us next.