What will the future look like? The Smithsonian Institution has some ideas, but ultimately it’s up to you.
As part of the FUTURES exhibition, the Smithsonian has created a virtual interpretation of the year 2050. The project, called “
“Ranging from sustainable foods to cryopreservation to the
At a time when the future seems bleak for a number of reasons, the project’s goal is to show people that they play a part in what kind of future they want to see. The project was based on research showing that people are more likely to care about a future where they can see themselves.
Credit: The Smithsonian, Goodby, Silverstein & Partners, produced by Unicorns & Unicorns
“Through the magic of these cutting-edge technologies, we are able to give users the otherworldly experience of time-traveling to a possible future. That experience can lead all of us to being more engaged citizens and better creative problem solvers,” said Rachel Goslins, director of the Smithsonian’s Arts and Industries Building (AIB).
By helping users envision their future, the project also aims to address the “future gap,” a phenomenon “where we know it’s important to fix or address something for the future, but we have a hard time imagining what to do and how we might get there,” said a spokesperson in an email.
Thinking beyond the confines of the physical museum, the Smithsonian wanted to bring the concepts and experiences of the FUTURES exhibition to anyone and everyone with internet access. To do this, it teamed up with ad agency Goodby Silverstein and Partners and production studio Unicorns and Unicorns to make it come to life. While the project is for all ages, it’s especially for those around the 8th-grade level and up, and hopes to engage young people in
The experience ends with a prompt to commit to a future that you want to see. Choose wisely.