Photography: Sojae Studio
Location: South Korea
Project Type: Produced
Product Launch Location: South Korea
Packaging Contents: Health Supplements
Packaging Substrate / Materials: Cardboard and Film
Printing Process: Offset
Canteen9 is a premium children’s nutritional brand. The project began with a client’s concern that his wife can easily and easily take care of the child’s health without worrying and that the children can enjoy themselves. We wanted to contain that sincerity, and we found modules and identities that are convenient to eat and children can eat on their own.
We tried to capture the brand’s value through the symbolic BI of the cloud. When Canteen9 went to the market, the children said they wanted to eat clouds, not medicine. Also, the slide-opening form is a unique feature of Canteen9 package design.