Design: Appartement 103
Location: France
Project Type: Produced
Client: Sanchez Romate Hermanos
Product Launch Location: Global
Packaging Contents: Brandy
Packaging Substrate / Materials: Glass bottle

Founded in 1887, the owners of Sanchez Romate Hermanos started to craft a unique, different brandy for their own consumption. Following their commitment in quality, craftsmanship and expertise in brandy production, Cardenal Mendoza has, since then, expanded across the world, becoming one of the noblest brandies produced in the region of Jerez de la Fronteira in Spain.

Working on such traditional brand, we had to focus on two main objectives: Redesigning a fresh perspective to the brand, elevating its personality and uniqueness to get noticed by a new generation of drinkers while, on the other hand, we had to maintain strong brand recognition, not alienating current consumers in love with its traditional values and heritage.

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