Creative Director and Founder: Daniela Nunzi-Mihranian
Location: United Kingdom
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Our brief was to create a brand for a new-to-world luxury chocolate range – strategy, naming, packaging and brand world were all in scope. Co-founded by Kae Shibata (ex-Ritz pastry chef) & Daniela Nunzi-Mihranian (Founder and Creative Director at Studio Minerva), the vision was to build a luxury chocolate company with a conscience. Producing Michelin-starred quality chocolates, but also pledging a commitment to sustainability, biodiversity, and ethics. Only working with people that pay suppliers as much as possible and celebrating farmers who cherish the unique characteristics of their cocoa bean varieties. A disruptive brand that would change the chocolate industry for the better.