Location: United Kingdom
Project Type: Produced
Editorial Consultant: Tara Crean
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Castello del Poggio has a fresh rebrand by drinks design specialist Denomination to elevate its position in the US market, and compete with challenger brands from within the sweet wine and Italian sectors.
Zonin1821 – the largest private vine-growing and winemaking company in Italy and owner of Castello del Poggio – approached Denomination because it wanted to address the new challenges it faces in the North American region and reassert itself as a market leader.
To achieve this, Denomination has made a virtue of Castello del Poggio’s genuine Italian heritage – something that the US market has always responded to very well – and driven home the exceptional quality of the wines with appropriate design cues.