Agency: Williams Murray Hamm
Creative Director: Garrick Hamm
Creative Lead: Chris Ribet
Moving Image: Jason Budgen
Account Director: Bella Thompson
Managing Director: Wybe Magermans
Location: United Kingdom
Project Type: Produced
Client: Castrol
Product Launch Location: Global
Packaging Contents: e-Fluids

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of e-Fluids for the electric vehicle market. Castrol ON visibly signals the business’s move into electric mobility.

The world is accelerating into an electric future. To further advance the adoption of e-vehicles, they will need to go further, charge faster and last longer. With Castrol ON, the business can provide e-vehicle manufacturers with the advanced e-fluids they need to overcome these challenges.

The business approached WMH over 18 months ago to create the positioning, name and identity for this advanced range of products which are already used by the Jaguar Racing Formula E Team.

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