Location: United States
Project Type: Student Project
School: University of Wisconsin Stout
Tutor: Nagesh Shinde
Packaging Contents: Herbal Beverage Tinctures
Packaging Substrate / Materials: Metallic glass bottle, recycled cardboard
Printing Process: Adobe Dimensions
Cauldron Collective is a husband and wife company based in Pittsburgh, PA. They specialize in beverage enhancing tinctures made from medicinal herbs to help with a variety of ailments. They also partner with local businesses as well as using locally sourced ingredients. They are a passionate company that believes in helping people from within while making it convenient to introduce herbalism into your daily routine.
For this project, focusing on recreating brand cohesion was a top priority. The brand name was shortened as well as changing the logo and brand image to better suit the products. The packaging was also designed in a way where the elements and symbols used were consistent with the uniqueness of the company itself.
Some unique aspects of this packaging design include the metallic glass bottle that is also reusable. This is something that would catch the consumer’s attention as this style of bottle is less common for products such as these, while also showing off the uniqueness of the brand itself through the use of color and icons. The glass bottle has also been designed by hand and is original to the brand.