Agency: Studio Zwart
Type Foundry: Pangram Pangram
Location: Netherlands
Project Type: Concept
Packaging Contents: Wine, Prosecco, Alcohol
Packaging Substrate / Materials: Glass bottle, bottle, paper, cardboard

Task: The task for this concept project was to rebrand a winery from the south of the Netherlands. The most important part of this rebranding was the packaging, since they wanted to reach a new audience. The label had to be modern, and really stand out between others, but it was very important to keep in mind that this winery exists for almost 100 years. We had to design a label for a red wine, a white wine, and also for a prosecco bottle.

Process: We explored many options, trying to find that perfect match between history and a modern edge. Eventually we went with a typographic direction. We chose a beautiful serif font, since we feel like a combination of this font with playful, unusual layouts, is exactly what we need to accomplish the briefing.

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