Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Ice cream
Packaging Substrate / Materials: Paper, Cardboard
About the project
The Volga Ice company has been producing ice cream since 1974. The subject of special pride of the enterprise is the famous Cheboksary ice cream, the taste and quality of which have remained unchanged for ten years. Ice cream is available in waffle cups and sugar cones, popsicles, plastic cups, containers, bags and in special packaging for catering.
After the global rebranding of the main assortment of Volga-Ice and the creation of brands for new products, we were commissioned to redesign the whole assortment, the main one in which was and remains the Cheboksary ice cream.
The main task was to stand out on the shelf among competitors and get into the field of view of the buyer, who is accustomed to the variegation of both naming and packaging in the category, and also to make it clear that our ice cream is a “smart choice”.