Creative Director: Jose Luis Garcia Eguiguren
Project Type: Produced
Client: Chiki Chiki Boom Boom
Product Launch Location: Global
Packaging Contents: Beverage
Packaging Substrate / Materials: Glass
Printing Process: Flexography
Chiki Chiki Boom Boom aim to inspire our people to EAT, DRINK MEJOR + DO GOOD VIBRAS. We create products that are good for you, good for the Earth, and good for the culture. The spirit of our traditions is rooted in our superfoods that bring happiness, health & longevity.
Chiki Chiki Boom Boom is an ancient recipe that is hundreds of years old, made from herbs, flowers and alkaline mountain water that is produced and bottled in Ecuador.
It comes from a region called Vilcabamba, better known as the “Valley of Longevity.” The area sits under the Equator, nestled between the Amazon and the Andes. The urban legend of this fountain of youth is that every time you drink, you live one more day.
The essence of packaging is to evoke the naturalness and functionality of its ingredients. We incorporate bright colors that are born from our culture mixed with the musical rhythm of the brand, thus giving rise to a powerful ancestral mix.
As part of his storytelling, he mixes Latin Spanish with English to appeal to the American consumer. In addition, one plant is planted per bottle sold. LATIN BOOM !!!