Design: Sowl Creative Studio
Location: Greece
Project Type: Produced
Client: VOLTA Coffee Community
Product Launch Location: Europe
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper cups
Printing Process: Flexography

THE BRAND [& THE PROJECT BEHIND]
VOLTA, a local yet aspiring coffee brand, wanted to exhibit its appreciation to their clientele while also lifting their -unstable due to the current health circumstances- psychology up, by offering them a redesigned, full of hope and a bit of funkiness, packaging for their beverages.

Our call, therefore, was to create something unique -in order to stand out from the vast competition of the specific market- which at the same time, would be functional and relatable to the intended audience.

We achieved this balance through a clear, dynamic, and recognizable composition that took into account both the brand’s aim along with our general philosophy which emphasizes minimal aesthetic and avoids chattery illustrations at all costs.

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