Design: Paul Cartwright Branding
Location: United Kingdom
Project Type: Produced
Client: Churchills of London
Product Launch Location: United Kingdom
Packaging Contents: Mens toiletries; soap, shave cream, beard oil, deodorant, talc, hair and body wash, eau de cologne
Packaging Substrate / Materials: Plastic bottle, jar, cardboard
Printing Process: Digital printing onto metallic substrate

Identity design of a new brand of mens classic toiletries products for Churchills of London – a fledgling brand from long-established owners.

We were contacted to create this new identity by a collaboration between two UK companies, who were looking to launch a series of products aimed at the more traditional end of the mens personal care market. Other than the name and the inclusion of a homburg hat (the type sported by Winston Churchill) we were given an open brief.

After creating a series of design concepts for both the logo and packaging graphics, where we challenged the exact image of the brand, the use of wartime imagery, aircraft symbols etc. the identity was approved.

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