With a continuous strong partnership, Appartement 103 was asked to develop Cihuatán Rum’s next limited-edition, shaking the industry of premium rums.
Remaining true to the brand’s Mayan roots, the agency was responsible for elevating the storytelling of Sahumerio ritual which celebrates of love, through a striking primary and secondary packaging design. This SKU was launched into global travel retail and select retail locations in Europe, the US, and Latin America.
The Mayan were a tight-knit community and deeply valued love and relationships. To attract love, they would perform a simple and enchanting daily ritual: in a Sahumerio, they would burn treats to gain the goddess Chantico’s graces. Each treat had a meaning: dried flowers or floral honey for romance, dried fruits for family unity, incense for friendship, cacao, seeds and butters for self-protection. According to their lore, fire was the symbol of love and the eagle goddess Chantico was its guardian.