Design: Natalia Radnaeva
Location: Russia
Project Type: Student Project
School: HSE art & design school
Tutor: Leonid Slavin
Packaging Contents: Cleanser
Packaging Substrate / Materials: Plastic

CLEAN ROUTINE is a brand of cleaning products, which helps people to keep their home neat on a daily basis. ROUTINE can be bright and colorful.

These remedy can be used as sanitary, floor or glass cleanser. The idea behind is pretty simple. Usually, we are used to storing all cleaning products directly in a bucket. Сolor coding makes it easy to find a suitable product.

The inspiration came from real life situation while I was preparing for house cleaning. Suddenly I realised that people tend to keep their sanitary stuff in cleaning bucket. Thus, the concept of packaging line was born.

Regarding graphic design, there was a decision to keep the idea of neatness by absolutely white package and in order to make it more memorable add some bright colors. Making pink the main color is not a common. Basic illustrations also reflect the main idea. I used simple and clear grotesque and typography to highlight the easy process of cleaning. For color coding there are always two objects, which color appears in four sides of packaging so everyone could find the necessary product faster. Floor cleaner is red and green, sanitary cleaner is purple and yellow, glass cleaner is blue and orange.

The packaging line has two different sizes. I like that no matter what size the product is, you always see the same composition of branding because of hard ribs. Graphic execution seems to be pleasant for wide audience and make the product to stand out in a shelf. In addition, all packages will absolutely fit into the interior.

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