The new design center is no ordinary office building but more like a giant, four-story-tall machine. It offers large spaces with room for constructing clay models of cars in a scale of 1:1 as well as dark areas where virtual designers can work on giant screens in the spectacular design space at the top of the building.
The exterior materials are inspired by an automotive universe and setting, where the use of glass and metal in the facade and concrete on the terrain creates a natural connection with the cars that are designed inside. The interior materials are similarly inspired by the softer interior universe of cars, with an emphasis on light curtains, comfortable furniture and sophisticated detailing.
A core aspect of the design is the relationship between private and public areas, since copying is a major challenge in the automotive industry, as it is in the design world in general, which makes it crucial to prevent prying eyes when it comes to the most sensitive activity of all: the ongoing design of new cars. At the same time, the building should also appear open and welcoming to visitors and locals.
The facade is similarly open and transparent on the ground floor and gradually becomes more private towards the top of the building, as black metal slats on the glass facade are spaced closer and closer together in a vertical progression.
“We are very excited to work with Geely Group on their new design center in the heart of Gothenburg’s buzzing and beautiful harbor front,” says Dan Stubbergaard, architect and founder of Cobe. “Electric vehicles are the way of the future and Geely Group’s innovative strategy and new ideas within this field fit perfectly with our mindset. Lynk & Co’s coming subscription service for electric cars, among others, is a potential gamechanger in the transition from fossil fuels to a more green, energy-efficient and CO2-neutral transportation. Hopefully the new design center can help to promote this urgent transition even further.”
Geely was founded in 1986, and in 2018 it was the fastest-growing automotive company in the world, with an innovative strategy and a portfolio of brands ranging from the world-known Swedish brand Volvo Car, London’s electric taxicabs, US-based Terrafugia, which aims to develop flying cars for private users, and the only four-year-old brand Lynk & Co, which offers an innovative Netflix-like subscription service for electric cars.