Project Type: Concept
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Coccoá is a brand of vegan and healthy chocolates, produced in Brazil. The creation of the brand came from the idea of producing and marketing chocolates free of trans fats, gluten, and other villains of common chocolates, but still tasty.
With raw material (cocoa) exported from the frozen lands of Norway, the concept behind the creation of the logo, visual identity and packaging of Coccoá’s first line of chocolates, takes place precisely from the phenomena of the nature of the planting and extraction location of the cocoa.
For the fully typographic logo, the idea was to bring the crescent phase of the moon into the font’s strokes, which in this case is represented by the letter “C”. In the growing movement, the cocoa plant more easily distributes nutrients throughout its structure. This effect influences the aesthetics of leaves and flowers, making them more alive and vibrant. The growing movement period is perfect for planting fruit trees and for pruning the plants, as they will grow faster and more vigorously.