Project Type: Produced
Client: Jamie Tran Rico Pisa
Product Launch Location: Australia
Packaging Contents: Coffee
Packaging Substrate / Materials: Silver coated kraft paper with valve
Printing Process: Digital printing
Cocochine Coffee journey started in late 2020 and was created from the frustration of the coffee industry in Australia. It came to our attention that most coffee that is being supplied to Australian cafes are mainly coffee sourced from South America and Africa. Our founder who is of Vietnamese descent, was disappointed that Vietnam, being the world’s 2nd producer of coffee in the world is nowhere to be seen in cafes but are instead found at Asian groceries as a cheap source of instant coffee. The huge potential that these coffee beans can have are being ignored. This is the foundation of how Cocochine Coffee was founded and our journey to promote Vietnamese sourced coffee to the masses.
The concept of product packaging design from abstract basic geometries symbolizes the natural culture and the production process of quality coffee beans from the growing and producing regions. Each abstract box frame image represents the cultural and natural beauties on the package, bringing a new design that is equally unique and disruptive.