Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
The coffee place is a takeaway coffee branding concept.
Τhe creative challenge was to design an identity for the takeaway packages and other brand collaterals that would be engaging for a mixed target group.
Coffee Place has modern, recognizable packages that reflect the profile of the business. The simple name “Coffee Place” has the intention for every customer to find their own favorite place in one location.
All combine together, visualization and color palette, creating a unique yet consistent brand expression, easily to be adapted and extending according to marketing purposes.
The main idea is to create a comfortable environment with no borders. Color contrast and brand elements are extremely important to make the brand competitive and attractive to consumers, adding to it the energy that is inherent in modern society.