Project Type: Produced
Product Launch Location: Brazil
Packaging Contents: Mushroom based recipes
Packaging Substrate / Materials: Tin can
Printing Process: Digital printing
Cogumelado is a Brazilian foodtech startup which makes highly sophisticated and flavorful mushroom based vegan caned food. Developing this packaging was a long and complex project. First, we had to find a suitable food grade can which could be printed with reasonable quality (and reasonable cost), which was harder than expected, as usual when it comes to packaging design. Then we’ve carefully designed the label artwork, with a few things in mind:
- They should stand out from the competition and accurately represent Cogumelado’s innovative and bold stance.
- They should be attractive in order to capture the customer’s attention in visually competitive environments, such as supermarket shelves.
- They should be artistic and represent Brazil in colors, shapes and spirit.