Location: United States
Project Type: Student Project
Tutor: Nagesh Shinde
Packaging Contents: Protein Powder
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing
Cold-Pressed 160 is a cold-pressed protein powder, as you can probably guess by the name. Our goal is to provide a better alternative to regular protein powder through the cold-press process. This process allows the ingredients to never come into contact with temperatures that could potentially damage them, therefore retaining more of the natural vitamins and minerals found in the unprocessed product. We are taking a new take on protein powder so we also wanted to take a new approach to the packaging as well.
This package is meant to reference the diagrams of the cold-press process and use it as a means of organization for all of the information. With this being a series of three flavors, each flavor is unique in the organization and they all flow together perfectly when sitting side-by-side. Overall I wanted to put the production process at the center of this brand while also making it fun and light-hearted at the same time.