The pandemic has ushered in a golden age of virtual culture, offering new opportunities for unprecedented access to some of the world’s most iconic museums, galleries and
Many large institutions, like the Met, and startup galleries like
The online expansion of the art gallery to the digital space is nothing new. A change in how art is sold has always played an important role in the expansion of art, from the 18th century salons of Paris to the commercial galleries of the 20th century.
Today’s expansion into the digital space offers an ever wider demographic of people access to experience the art of the physical gallery from the comfort of their home. Institutions have tackled the
Advantages of Online
While purchasing online was the ONLY way in 2020, the pandemic has revealed that the convenience of purchasing online is here to stay. Not only are collectors able to explore galleries from around the world, all payment and shipping can be done with a click of the button, with their piece delivered right to their door.
The ambiguity of the online gallery breaks down any borders that may lie between collectors and the art within; be they intimidating gallery assistants, elite addresses, or geographical constraints. This egalitarian approach to art is one that has appealed to both gallery owners and collectors. With more galleries than ever offering their collections in the digital space, we are excited to see how the galleries continue to change and adapt.