Agency: Fibra Branding
Creative & Art Direction: Andrea Galvez
Graphic Designer: Daniela Barrio de Mendoza
Illustration: Ricardo Bustamante
Photography Art direction: Andrea Galvez
Photography Art direction: Daniela Barrio de Mendoza
Photography: Daniela Barrio de Mendoza
Location: Peru
Project Type: Produced
Client: Cremico
Product Launch Location: Peru
Packaging Contents: Soups
Packaging Substrate / Materials: Cardboard, paper, Glass bottle
Printing Process: Digital Printing

Ricardo Goachet is a chef that wanted to communicate by food something deeper than unforgettable flavors. He wanted to create an experience through his dishes that teleport people to different places with a single taste. That’s how Cremico was born, a brand of soup that will make you travel the world.

Solution
The main obstacle in design was to communicate the concept of traveling around the world with a single approach that covers every country. The solution was to tie the brand design to the idea of something exotic and natural, so we could find a balance. In this manner, the concept “Flavor tripper” was born.The exotic approach addresses an unknown and mysterious place, while the idea of nature is because of the natural ingredients that the chef uses to prepare the soup. That’s why the brand has a safari atmosphere, which is strongly inspired in Wes Anderson films. All of this with the purpose of showing the idea of travel with the symmetric, clean and sophisticated aesthetic of the director.

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