Agency: Watermark Design
Creative Director: Darcey Lacy
Graphic Designer: Rebekah Seiler
Location: United States
Project Type: Produced
Client: Crescent Simples
Product Launch Location: United States
Packaging Contents: Simple Syrups
Packaging Substrate / Materials: Glass Bottle, Paper Label

Crescent Simples, a New Orleans-born simple syrups company, came to Watermark to refresh their brand. Wanting their logo and packaging to match the quality of their products, they had a big vision for regional growth.

Their logo is packed with hand-lettered moments and meaningful imagery that tell the story of their vibrant beginnings in the Crescent City. Illustrative moments evoke the architectural ironwork seen a long Bourbon Street, flanking the crescent moon, a symbol seen across the city, visualizing it’s namesake and a small droplet detail to indicate these flavor-forward simple syrups.

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