Talk about a designer whose ideas are fit for purpose in our post-Covid world. Long before fear of public transport caused such a surge in urban cycling that the demand for bicycles started outstripping supply,
For her MA graduation collection at
Like scientific breakthroughs, advances in fashion come when somebody intelligent poses questions that nobody thought worth asking before. So why not a wardrobe that could coolly, chicly get off a bike and walk into a meeting? Why not a supple, athletic, one-shouldered dress with built-in leggings, an asymmetric side-slit skirt with integral cycling shorts?
Parv applied social observation on the street, feminist psychology and her own experience as a cyclist. After spending months “watching working women passing through King’s Cross, London Fields, photographing how they wear their bags, people going by with capes on bikes in the rain”, she trialled looks on herself in cycling poses. “Feeling the muscular tension,” she laughs. Her action bag eureka moment came when she worked out how to retrofit backpack straps onto vintage top-handled leather bags. “And you know what, if it rains, you want to protect your favourite bag. So I also designed these covers for them, where it looks as if the dress and the bag become one, ergonomic, sculptural form.”
Photography courtesy of Johanna Parv. Taken from Issue 65 of 10 Magazine – FAMILY, FOREVER, LOVE – available to purchase