Associate Creative Director:
Location: United States
Project Type: Produced
Client: Airbus Helicopters
Product Launch Location: United States
Packaging Contents: Promotional piece that included Ray-Ban Aviator sunglasses
Packaging Substrate / Materials: Neenah box wrap paper, cardboard, die-cut plastic
Printing Process: Foil stamping, embossing, digital printing, die-cut
The goal of the item was to drive awareness of the Airbus Helicopters brand among the 1% of the 1% of Dallas families in the region. The item was created in a way that would provide immediate and lasting value to the recipient while firmly establishing Airbus Helicopters as the ultimate in luxury. In addition, the item was designed as something the recipient would keep in their suite, delivering the brand all season long to the suite owner and their guests.
We worked with Airbus to design a custom, high-end promotional item specifically targeting Founders Suite owners at AT&T Stadium. In addition to raising brand awareness, the item was developed to promote the chance to win a complimentary flight to the game. This promotion was used by the sales team to identify potential buyers.