Project Type: Concept
Packaging Contents: Skincare, Cosmetics products
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing
Daylight is a new concept of natural and organic skincare that makes women feel good, fresh and bright all day long. The brand’s products are handcrafted – with love and passion – and made with natural plant and mineral ingredients. The initial line includes three products, a moisturizer, a face mask and a repair serum.
The visual identity attempts to stand out from the typical organic cosmetics style by introducing bright, bold colors into the packaging and overall brand.
The project was realized using programs from the Adobe suite and the 3D software Blender. Most of the visualization work, including product packaging modeling, texturing and staging was done with Blender 3D. The design was created in Adobe Illustrator and Adobe Photoshop.
In addition to the brightly colored packaging, the overall design is based on a gradient and colorful shape that refers to daylight.