Project Type: Produced
Client: dear pack
Product Launch Location: Global
Packaging Contents: POS material and pack production
Packaging Substrate / Materials: Paper
Printing Process: Offset
For the creation of this corporate identity we started from scratch, the client knew what it offered, its products and services, but did not even know what to call its company. We start by creating a naming from a very close briefing with the client.
We realized that the client offers a direct service, close to a very personal treatment and that in the production parts it is always he in person who validates the processes, we call that pampering and passion for work.
Another important point to convey was the international value of the brand, not only the national market (Spain) was the target, so we had to create an international brand. Thus was born DEAR PACK, a brand with a playful touch, easy to assimilate and remember, to understand what the product and / or service it offers is.
For the creation of the corporate identity, and its design process, we were working on the essentials of the packaging, and we focused on its clients and prescribers; graphic designers. People very used to being between papers, cardboard and dies.
The brand was born from a die-cut line, marked as in a final arts, so that it is better understood, in the corporate stationery, we reinforce this by creating a real die-cut tab that you can unfold (to see your contact information).
This brand is designed to offer a close service to a very specific client in an international work space and at the same time very close, with criteria of quality and excellence. Dear pack is the fruit of research, the work reflects a language that is close, easy to apply and highly focused on prescription.