Project Type: Produced
Product Launch Location: Global
Packaging Contents: Clothing & accessories
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Offset printing, Digital printing
Declara’s FW 2020 collection titled “Psychedelic Feelings” featured clothing that combined compelling print designs with pastel colors. The project was to come up with a creative idea for the campaign shooting, which was centered around the theme of a “picnic on the prairie”. The second part was designing new packaging and social media content for the brand. The psychedelic print design on the packaging also became a staple for the new collection and was featured on the pieces.
The logo is enlarged and placed around the box, rather than directly on the lid, which creates a unique & powerful brand image.