Design: BLACKBIRDS
Location: Belgium
Project Type: Produced
Client: Devos & Lemmens
Product Launch Location: Belgium
Packaging Contents: Cold Sauces
Packaging Substrate / Materials: Plastic (PP)

Solving consumers’ frustration N°1 without giving in on usability. D&L’s new cold sauce packaging can now be used both as a top-down squeeze as well as a top-up spoonable jar. Enlarging its neck to make a spoon able to empty the packaging till the very last drop.

BLACKBIRDS worked on optimally emptying the packaging, a frustration that many consumers experience with traditional squeeze packs. We came up with a top-down squeeze bottle to meet convenience needs, which can also be used top-up as a jar.

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