Solving consumers’ frustration N°1 without giving in on usability. D&L’s new cold sauce packaging can now be used both as a top-down squeeze as well as a top-up spoonable jar. Enlarging its neck to make a spoon able to empty the packaging till the very last drop.
BLACKBIRDS worked on optimally emptying the packaging, a frustration that many consumers experience with traditional squeeze packs. We came up with a top-down squeeze bottle to meet convenience needs, which can also be used top-up as a jar.