Project Type: Student Project
School: Indian School Of Design and Innovation
Packaging Contents: Condoms
Packaging Substrate / Materials: Paper and Cardboard
Printing Process: Digital Printing
The word Dhakkan has two meanings associated with it, in literal terms it means a cap or a cover, to protect something and the other, is used to refer to an idiot or a dumb person. The brand Dhakkan wants to break the taboo and talk openly about sex. It tells you, not to be an idiot and always use a protection to ensure safety between you and your partner. Be proud of what you do. Be responsible for your actions.