Design: Ximena Ureta
Location: Chile
Project Type: Produced
Client: Concha y Toro
Photographer: Macarena Álvarez
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle and paper
Printing Process: Offset

INSPIRATION:
Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo’s characteristic style.

CHALLENGE:
The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand’s spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.

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