Location: South Korea
Project Type: Produced
Client: Hardworking farmer
Product Launch Location: South Korea
Packaging Contents: Rice
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing, Foil stamping
‘Diligent Farmer’ offers the crops that farmers grew and harvested all themselves with care in Goheung. We have developed the brand identity and package design for ‘Diligent Farmer’ located in Goheung, Jeollanam-do.
The brand logo has been created by combining the image of grain with the characteristic image of ‘Rice winnow’ so as to add a significant meaning to ‘rice winnow’ which used be used to filter out impurities and make healthy rice.
The logo in hand-written style delivers the brand image of ‘the crops grown with farmers’ care and efforts.