Agency: Studio Metis
Creative Director: Vahid Khezrian
Creative Designer: Nazanin Hedayati
Location: Iran
Project Type: Produced
Client: Donetsk Energy Drink
Product Launch Location: Ukraine
Packaging Contents: Energy Drink
Packaging Substrate / Materials: Aluminium Bottle, Can
Printing Process: Digital Printing

Dosnetsk is a newly established brand in the field of energy drinks. It is also the name of one of the cities of Ukraine. Donetsk, along with Makioka and other surrounding satellite cities, form a metropolis.

It was important for us to see the brand name well and realize at first glance that we are dealing with a product that is from Ukraine. (This was just important to us in branding). This was the reason why the flag of Ukraine was used and the writing of the logo was completely local. The creators of Metis Studio tested more than 5 prototypes to believe that the design is completely free of color and additional design elements. The goal was to catch the eye of the audience.

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