Design: Kingdom & Sparrow
Location: United Kingdom
Project Type: Produced
Client: Double-Barrelled
Product Launch Location: Europe
Packaging Contents: Beer
Packaging Substrate / Materials: Cans
Printing Process: Digital printing

Double-Barrelled are a husband and wife team, Luci and Mike Clayton-Jones, who embarked on a year long trip around the world sampling craft beer – now that’s our kind of trip! 85,000 miles later they continued the adventure, setting up their own brewery in Reading in the UK in 2018. They went to UK branding agency, Kingdom & Sparrow, to create a brand that would capture their story and stand out in a busy market.

To ensure Double-Barrelled had a unique identity and that would reach modern craft drinkers, the Kingdom & Sparrow team needed to create a distinctive identity and range of premium beers that was inspired by their travels – but without being gimmicky.

They designed an abstract interlocking D&B logo mark to echo both a backpack clip and a butterfly, as a nod to the ‘butterfly effect’ of their adventures. For each label, the team used a simple, minimalist template design to allow the flexibility that Luci and Mike needed for regular new brews. The monochrome photographic backgrounds are inspired by their unique travel stories, engaging craft beer enthusiasts in their brand world and creating a sense of anticipation for what beer – and what story – will be coming next.

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