Project Type: Produced
Product Launch Location: Saudi Arabia
Packaging Contents: Spectacles
Packaging Substrate / Materials: Paper, fabric
Printing Process: Digital print
Identity, naming for a company that produces budget children’s glasses for Saudi Arabia.
Children are often embarrassed to wear glasses. And it upsets them. But we introduce the child to the world of characters, in which it is absolutely normal to wear glasses. No one is ashamed to wear them, on the contrary, they are a bright accessory and a source of pride. The figures of the characters are based on traditional bright ornaments.
The most budget-friendly packaging has been developed – a reusable folding case in a bright dust jacket.
Bright packaging! The character on the dust jacket attracts the child, and the world of characters on the case itself makes him look again and again!