Location: United Kingdom
Project Type: Launching July
Client: Doha Dough
Packaging Contents: Cookies & Sweets
Packaging Substrate / Materials: Cardboard
Printing Process: Litho Pantone 707c with Spot Varnish hit over the black
Dough is a brand-new dessert gifting concept, creating big gooey cookies, freshly baked in Doha and delivered all over Qatar. This much loved sweet treat needed to rebrand and position itself as a fun but luxurious gift. Elevating a traditional snack to be the heart of a party, celebration or given on a special occasion to a loved one.
We helped in the renaming and rebrand process from Holy Chip to Doha Dough. A now more sophisticated name allowing the brand to expand into other confectionery and treat boxes. As well as being a more playful concept, we expressed this with big lush doughy shapes and stretchy logotype paired pure peach pink background that instilled a high end quality across all the packaging. The full range was printed Litho Pantone 707c with Spot Varnish hit over the black, to lift the colour and strengthen the tone.