Project Type: Concept
Packaging Contents: Pet Care
Packaging Substrate / Materials: Paper, plastic, glass bottle
Uriach, a company aimed at the development of health and well-being products, and Dingonatura, a company specialised in pet nutrition, are joining forces to create Dr. Dingo. As it is possible to take care of your pet’s health in a natural way because if your pet is happy, you’re happy. With the firm belief that it is possible to take care of your pet in a completely natural way, this launch is an innovation in the animal health category.
The challenge was to develop a branding and packing design that conveys the effectiveness of its products, by positioning itself clearly as a natural product. Ensure product decoding without necessarily showing any pets, with the aim of moving away from the most classic designs in this category.