Digital tech company d’strict has recently unveiled a giant digital installation of what is being described as the World’s largest anamorphic illusion in Seoul’s Coex Square. Titled Wave, the work features crashing waves taking up the sprawling, curved screens located on the facade of the SMTown Coex Artium.

The Gangnam-gu area in Seoul is known as the Korean version of Times Square and it’s the country’s first free display outdoor advertisement zone. Here, mega-size LED screen displays have been installed on the walls of large buildings which create an electronic display for 18 hours a day.

 Coex Wave Installation, Seoul, South Korea / d’strict

One of these most famous building is the COEX Artium. Featuring the largest and high-definition outdoor advertising screen in South Korea, measuring 80 meters in width and 23 meters in height, COEX is a convention and exhibition center that doubles as a gigantic mall. The location is also sometimes referred to as K-pop Square as the screen often features K-Pop content.

 Coex Wave Installation, Seoul, South Korea / d’strict

D’strict is the digital media tech company behind this installation. It specializes in designing, making, and delivering awe-inspiring content, striving to offer new visual space-based experiences to the world.

“We have produced a lot of ART contents other than advertisements on public media LED screens of various sizes and shapes such as office lobby, shopping mall, hotel, and theme park,” explains d’strict. “Property owners with outdoor public media (DOOH) usually make money through advertising, but not always showing advertising content. In many cases, various types of ART contents are used to create a good ambience of the space where public media is installed. We plan to continuously produce IP contents that we have owned and licensed to respond to these customer demands. And the “WAVE” content is the first IP content, and we will continue to expand our licensable content IP library to outdoor public media. Through this, property owners who have public media LED screen expect to be able to license and utilize IP contents that d’strict expands at a reasonable price, rather than creating new ART contents applied to public media every time at a high cost.”

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