A technical product with a tactile quality, Earthtech/ gets the name from its multi-faceted nature – “earth” representing a timeless material and a nod to the planet we need to honour and protect, and “tech” for innovation as a synonym of high performance.
Drawing on Florim’s extensive architectural expertise, Earthtech/ transforms raw material into “technical earth”. The result is a robust composite ceramic with colour and graphic pattern permeating the design – the product maintains its aesthetic expression through the entire thickness of the slab, making it unalterable even in the event of a deep abrasion to the surface.
Earthtech/ by Florim combines a nod to the past with an approach geared towards the future. The collection balances the requirements of aesthetics and beauty with high-performance, safety and hygiene while following the highest sustainability standards.
The slabs are created by spontaneously mixing the selected fragments and pigments in various shades. The tiny flakes form a mélange effect that vitrifies during the firing process, resulting in an exceptionally robust and solid composite material.
With a modern, minimalist style, this collection embraces architecture in symbiosis with the landscape through neutral colours that are easy to combine, presented in two aesthetic families with larger and smaller flakes.
The colour options range from various shades of greys to the boldest tones of bright yellow and red-orange. The collection offers multiple finishes for various applications – from public and commercial spaces to residential projects, creating a dialogue between indoor and outdoor settings.
For more information on Earthtech/ visit
Inspired by an innate passion for beauty and design, Florim has been producing porcelain surfaces for almost 60 years. Headed by Claudio Lucchese, son of the founder Giovanni Lucchese, the company has a past firmly rooted in the ceramics district at Sassuolo (Modena) and a present as an international industry trendsetter. For more information, visit
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